摘要： 在新媒介技术推动下，以网络小说为代表的新大众文艺打破了传统文学的传播边界与审美范式。读者在阅读网络小说的过程中，因多巴胺、内啡肽、催产素和血清素四种激素的分泌，形成快乐体验而沉浸其中。网络小说让读者获得快乐阅读体验的叙事方法植根于中外文学的深厚土壤，广泛借鉴戏曲、影视、游戏、动漫等大众文化的表现手法。在读者需求不断升级、审美水平日益提高的趋势下，网络小说打破了“爽文”的单一叙事套路，完成从“量”的扩张到“质”的跃升，实现“娱乐性”与“思想性”“艺术性”的有机统一。中国网络小说的发展历程，深刻彰显了新大众文艺的生命力与发展可能性，为其他形态的新大众文艺的发展提供了经验。

Abstract: Propelled by new media technologies, online novels—as a representative form of new popular literature and art—have broken through the traditional boundaries of literary dissemination and aesthetic paradigms. During the reading process, readers become immersed in online novels due to the secretion of four hormones—dopamine, endorphin, oxytocin, and serotonin—which generate pleasurable experiences. The narrative techniques through which online novels deliver such pleasurable reading experiences are rooted in the deep soil of both Chinese and foreign literary traditions, and extensively borrow from the expressive methods of popular culture, including opera, film and television, games, and anime. Under the trend of continuously escalating reader demands and rising aesthetic standards, online novels have moved beyond the single narrative formula of “shuangwen” (pleasure-oriented writing), achieving a leap from quantitative expansion to qualitative improvement, and realizing an organic unity of entertainment, ideological depth, and artistic quality. The developmental trajectory of Chinese online novels profoundly demonstrates the vitality and developmental possibilities of new popular literature and art, offering valuable experience for the advancement of other forms of new popular literature and art.

Key words: new popular literature and art, reader psychology, online novels, canonization