摘要： 数字文化中介MCN近年来崛起，成为平台、用户、创作者与广告商之间的数字连接层，在重塑内容创作生态的同时，也推动了资本流转过程的中介化。立足布迪厄文化中介和文化资本的理论框架，结合田野调研可以发现，MCN通过统筹、优化多元主体间不同维度的资源交换，显著提升了数字文化生产场域内资本的流通效率与规模，且依托对流量的实际操控力，为资本操纵数据、强化资本循环回路提供了便利。因此，只有同时约束平台的基础设施权力、规范MCN的中介性权力，并强化用户作为数字社会主体的知情、选择、参与权，才可能有效遏制资本与权力借助数据、算法与中介进行的无限扩张以及数字不平等的再生产，进而在流量至上的数字文化生产场域中，形成更加公平、健康、可持续的数字治理秩序。

关键词: MCN｜数字文化中介｜平台经济｜流量｜资本流转

Abstract: In recent years, the rise of digital cultural intermediaries (MCNs) has established a digital connective layer among platforms, users, creators, and advertisers. While reshaping the content creation ecology, MCNs have also driven the intermediation of capital circulation. Based on Bourdieu’s theoretical framework of cultural intermediaries and cultural capital, combined with fieldwork, it finds that MCNs significantly enhance the efficiency and scale of capital circulation within the field of digital cultural production by coordinating and optimizing the exchange of resources across multiple dimensions among diverse actors. Relying on their actual control over traffic, MCNs facilitate capital’s manipulation of data and the strengthening of capital circulation loops. Therefore, only by simultaneously constraining platforms’ infrastructural power, regulating MCNs’ intermediary power, and strengthening users’ rights to know, to choose, and to participate as subjects of digital society, can we effectively curb the unlimited expansion of capital and power through data, algorithms, and intermediaries, as well as the reproduction of digital inequality. This will, in turn, foster a fairer, healthier, and more sustainable order of digital governance.

Key words: MCN｜ digital cultural intermediary｜ platform economy｜ traffic｜ capital circulation