摘要： 数字技术已深度重构人类文化存在的结构性条件，引发文化主体性的系统性嬗变。文化主体性在数字环境中并非走向消亡，而是经历“解构－驯化－再造”的辩证演化：既面临感知变异、算法规训与平台权力的冲击，也孕育出网络化、具身化与人机共生的新形态。作为数字文明的价值内核，文化主体性通过意义生产与技术驯化抵抗同质化，并以伦理规训与社会博弈重塑数字权力结构，成为确立文明秩序的能动力量。在中国式现代化的实践场域中，文化主体性展现出独特的“再嵌入”逻辑：在社会交往层面，以“关系理性”将数据连接转化为温情的伦理连接；在个体生存层面，凭借“实用理性”的生存智慧在算法缝隙中实现微观突围；在国家治理层面，确立“以人为本”的价值原则以驾驭资本逻辑。这一演化路径表明，技术理性并非历史终结的脚本，文化主体性的在场与实践，为构建兼具技术效能与人文精神的数字文明新形态提供了中国范式。

关键词: 文化主体性, 数字文明, 技术驯化, 关系理性, 再嵌入

Abstract: Digital technology has profoundly reconfigured the structural conditions of human cultural existence, triggering a systemic transformation of cultural subjectivity. In the digital environment, cultural subjectivity is not heading towards dissolution but undergoing a dialectical evolution of “deconstruction-domestication reconstruction”. It faces challenges such as perceptual mutation, algorithmic discipline, and platform power, yet simultaneously gives rise to new forms of networking, embodiment, and human-machine symbiosis. As the value core of digital civilization, cultural subjectivity resists homogenization through meaning production and technological domestication, and actively reshapes digital power structures through ethical discipline and social contestation, thus becoming a dynamic force in establishing civilizational order. Within the practical field of Chinese modernization, the subjectivity of culture demonstrates a unique logic of “re-embedding”. At the level of social interaction, it transforms data connections into warm ethical connections through “relational rationality”. At the level of individual existence, it achieves micro-level breakthroughs within the interstices of algorithms, leveraging the survival wisdom of “practical rationality”. At the level of national governance, it establishes the “people-centered” value principle to harness capital logic. This evolutionary path indicates that technological rationality is not the script of historical closure; the presence and practice of cultural subjectivity provide a Chinese paradigm for constructing a new form of digital civilization that integrates technological efficacy with a humanistic spirit.

Key words: cultural subjectivity, digital civilization, technological domestication, relational rationality, re-embedding