摘要： 在当代文学跨媒介改编与传播中，厘清人文、艺术与技术的辩证关系尤为关键。梳理不同时期文学跨媒介传播实践的成败得失，可见技术在推动艺术创新的同时，也引发了技术挤压人文与艺术等问题；场景过度精致化，导致人物形象塑造的边缘化；过度追求拟真效果，压抑了虚构与艺术表现的空间，削弱了创作者与接受者的主体性与创造性。面对数字技术与人工智能冲击，文学跨媒介传播更须坚守人文立场，融入真实生活体验，强化价值引领，弘扬中国传统美学，平衡人文、艺术与技术的关系，推动文学跨媒介传播健康发展。

关键词: 数字技术, 跨媒介传播, 艺术, 技艺

Abstract: In the cross-media adaptation and dissemination of contemporary literature, it is essential to clarify the dialectical relationships among humanities, art, and technology across dimensions such as technology and art, character and scene, virtuality and reality, and digital technology versus humanistic spirit. By examining the successes and failures of cross-media dissemination practices across different periods, it becomes evident that while technology drives artistic innovation, it also gives rise to problems where technology encroaches upon the humanities and art. These problems include: The marginalization of character development due to excessively refined scene design; The suppression of fiction and artistic expression resulting from an overemphasis on verisimilitude; and the weakening of the subjectivity and creativity of both creators and audiences. In the face of the impact of digital technology and artificial intelligence, the cross-media dissemination of literature must adhere to a humanistic stance, integrate authentic lived experience, strengthen value orientation, promote traditional Chinese aesthetics, balance the relationship among humanities, technology, and art, and foster the healthy development of cross-media literary dissemination.

Key words: digital technology, cross-media dissemination, art, craftsmanship