摘要： 网络文学以其创作机制、传播体系和评价逻辑的深刻变革，引领着整个文艺形态的演进方向。从数智媒介与人民文艺传统的双重视野审视，网络文学不仅揭示了新大众文艺在创作主体、传播路径和审美范式上的重要变化，更承担着文化传承与价值建构的双重使命。对于网络文学而言，文化传承的内涵不限于信息的存储与符号的搬运，而在于叙事模式的创造性转化：让文化传统在当代故事中完成精神的转化与价值的再生。数智创新的关键并不止于工具的升级，更在于人机协同中创作主体的重新定义与审美形态的重新发明。面对主体性消解、评价滞后与算法价值偏移等多重困境，网络文学的根本出路在于文化传承与数智创新的相互促进，即以人文的温度驾驭技术的力量，在开放生态中保持品质底线，在技术驱动中守护人文精神，在全球传播中扎根本土传统。

关键词: 数智时代｜新大众文艺｜文化传承｜人机共创｜平台治理

Abstract: Online literature-through the profound transformation of its creative mechanisms, communication systems, and evaluative logics-is steering the evolutionary direction of the entire literary and artistic form. Examined from the dual perspectives of digital-intelligent media and the popular literary tradition, online literature not only reveals the significant changes in the creative subjects, dissemination pathways, and aesthetic paradigms of new popular literature and art, but also undertakes the dual mission of cultural inheritance and value construction. For online literature, the connotation of cultural inheritance is not limited to the storage of information or the transmission of symbols; it lies in the creative transformation of narrative modes. The key to digital-intelligent innovation does not rest merely in the upgrading of tools, but in the redefinition of the creative subject and the reinvention of aesthetic forms within human-machine collaboration. Confronted with multiple dilemmas such as the dissolution of subjectivity, lagging evaluation, and algorithmic value deviation, the fundamental way out for online literature lies in the mutual promotion of cultural inheritance and digital-intelligent innovation.

Key words: digital-intelligent era｜ new popular literature and art｜ cultural inheritance｜ human-machine co-creation｜ platform governance