摘要： 数智化时代，互联网和人工智能技术正以前所未有的力量重塑文学生态，“新大众文艺”概念的提出即包含对这种变革的回应。当我们讨论“新大众文艺”时，我们常常提及“新媒体”或“融媒体”带来的变化，但这还远远不够。从“载体”角度来理解“新大众文艺”所蕴含的技术史或文明史演进内涵，剖析“载体二重性”这一概念所承担的时代文化内涵与价值定位，可“返其旧心”寻找其中隐含的历史渊源，并进一步探讨技术民主化的“乌托邦”幻象与实践困境。数智时代的新大众文艺研究，需定位在“载体—历史—社会”三维坐标中进行深度观察。

关键词: 新大众文艺, 载体二重性, 技术民主化, 言文一致

Abstract: The digital-intelligent era is reshaping literary forms with unprecedented force, and the proposal of the concept of “new popular literature and art” represents a direct response to this profound transformation. Current discussions often attribute these changes to “new media” or “converged media”, yet such explanations remain inadequate. This study advocates understanding the technological-historical and civilizational evolution embedded in “new popular literature and art” through the prism of the “carrier”. It examines the cultural connotations and value orientations of the “duality of carrier” within the contemporary context, “returning to its origins” to uncover latent historical continuities, and further interrogates the “utopian” illusions and practical predicaments of technological democratization. Research on new popular literature and art in the digital-intelligent era must be situated within the three-dimensional coordinates of “carrier-history-society” for deeper critical observation.

Key words: new popular literature and art, duality of carrier, technological democratization, unity of speech and writing