摘要： 作为全民性的文艺浪潮，新大众文艺的兴起是多种因素聚合的结果，其中媒介是决定性因素。这不仅是源于媒介本身的功能和属性，更在于人们的媒介观念在数字化、智能化的过程中发生了一次历史性质变，即媒介哲学正在由技术哲学回归人本哲学。立足对媒介与人的关系以及媒介作为人类文化创造之构成因素的认知，借由媒介本体化、人的媒介化和媒介的人化三个基本命题来审视新大众文艺的具体实践，可以得出结论：正是媒介功能和属性的变化所引发的媒介与人的关系的变化，以及媒介哲学向人本主义的回归，催生了新大众文艺及一系列全新文艺类型的出现，催生了新大众文艺这一全民性文艺浪潮的兴起。

关键词: 新大众文艺, 人本主义媒介哲学, 媒介本体化, 人的媒介化, 媒介的人化

Abstract: As a nationwide wave of literary and artistic creation, the rise of new mass literature and art is the result of the convergence of multiple factors, among which media is the direct determining factor. The reason lies in the functions and attributes of media, as well as the historic qualitative shift in people’s conception of media in the process of digitalization and intellectualization, namely the transformation of media philosophy from a philosophy of technology back to a humanistic philosophy. Based on an understanding of the relationship between media and human beings, and of media as a constitutive element of human cultural creation, and by examining three fundamental propositions, the ontologization of media, the mediatization of human beings, and the humanization of media, in conjunction with specific practices of new mass literature and art, it can be concluded that it is precisely the changes in the relationship between media and human beings brought about by changes in media functions and attributes, as well as the return of media philosophy to humanism, that have given rise to new mass literature and art and to the emergence and development of a whole range of new artistic forms, thus giving birth to this nationwide wave of new mass literature and art.

Key words: new mass literature and art, humanistic media philosophy, ontologization of media, mediatization of human beings, humanization of media